Marketing Mix - 4 P's

A good, service, or idea that is created for the purpose of satisfying a need or a want

• Marketing mix

• Place

• Product

• Price

The advancement of a product, idea, or point of view through publicity and/or advertising.

• Promotion

• Place

• Product

• Price

The product is properly distributed and available in a convenient location at the right time.

• Promotion

• Place

• Product

• Price

What the customer is charged.

• Promotion

• Place

• Product

• Price

The process of communicating the value of a product or service is ______________________. 

• marketing

• promotion

• brand

• competition

A ____________________________________ is A specific group of people with shared characteristics that a business markets its products or services to.  

• customer

• place

• marketing

• target market

 ______________________ is the way you advertise your product. 

• product

• promotion

• logo

• brand

Where you locate your product is _____________________________. 

• place

• customer

• brand

• target market

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

• promotional mix
• telemarketing
• personal selling
• sales promotion