The Sports & Entertainment Industry

Where was the Public Occurences, the first English-American newspaper published?

• New York

• Boston

• Philadelphia

• Chicago

How many people were employed by the entertainment industry in 2011?

• Almost 1 million

• Almost 2 million

• Almost 3 million

• Almost 4 million

Piracy is considered theft.

• True

• False

_____ is the agreement giving a company the right to use another's brand name.

• Sponsorship

• Endorsement

• Licensing

• Promotion

Entertainment companies are structured with _____ distribution.

• Conservative

• Progressive

• Vertical

• Horizontal

How are most zoos funded?

• Ticket and memorabilia revenue

• Private owners and investors

• Endowments and city governments

• Federal and state grants

Museums are usually run as nonprofit organizations.

• True

• False

A(n) _____ occurs when a company operates in a more efficient manner than it's competitors.

• Monopoly

• Competitive advantage

• Oligarchy

• All of the above

A _____ market is a particular group of consumers a company classifies as the main focus of its marketing plan.

• Core

• Focus

• Target

• All of the above

The film industry is considered a(n) _____.

• Chronology

• Algology

• Monpoly

• Oligopoly