Ag Sales 2022 NFFA

1. Mr. Johnson indicates it would be nice if he could complete the plowing in less time. This is an example of?

• a. a customer's dream

• b. a customer's wants

• c. a customer's needs

• d. customer's wish

• e. none of the above

2. Your employer adopts new customer service guidelines indicating that you, the salesperson, will have some leeway in making decisions on customer returns and settlements. What are some criteria you should utilize as you make these decisions?

• a. if the product was used correctly

• b. that the customer must be kept happy

• c. the financial impact of the decision on the company and the customer

• d. would this satisfy the customer

• both a and c

3. The price of your product has increased 37.3 % over the last month. How do you deal with this and the resulting customers' frustration?

• a. explain how the features of your product produce an economic benefit

• b. join with the customer in expressing your frustrations with the company

• c. offer to sell them less product

• d. all of the above

4. As your company release's a new product line, what should you do to prepare first?

• a. look at the price of the product
• b. identify potential customers for the product
• c. research the product
• d. all of the above
• e. none of the above

5. Which of the following is not a step in the buying process?

• Need recognition
• Information search
• Product presentation
• Examine alternatives
• Purchase choice

6. As a salesperson you want customer complaints because otherwise unhappy customers just go somewhere else?

• true
• false

7. People get upset with a product or company because:

• a. Their expectations were not met

• b. Their integrity is questioned

• c. They don't feel like you listened

• d. All of the above

• e. Option a and c

8. Conducting an external analysis of opportunities for growth and threats to a companies success would be

• Competition Analysis
• Succession Plan Analysis
• SWOT Analysis
• Kinesics Analysis
• None of the above

9. Marketing mix includes the following

• Person, product, place, promotion, price and packaging
• Product, price, place, promotion and packaging
• Person, product, price, place, and promotion
• Product, price, promotion, and people
• None of the above

10. Erica tells a prospective customer that the Accuration Finisher 44 will regulate the number and size of meals the cattle consume throughout the day. This is an example of...

• A feature
• A benefit
• An advantage
• A value aspect