MKT Revision quiz 1 (Topic 1 & 2)

____ is a method used to identify customers with similar needs and wants.

• Buying

• Selling

• Market segmentation

• Targeting

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic

• Demographic

• Psychographic

• Behavioural

A customer's interest in playing football can help a marketer determine his/her ______.

• Psychographic criteria

• Behavioural criteria

• Geographic criteria

• Demographic criteria

Ms. Kim's loyalty to purchasing only MK handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target market

• Demographic

• Behavioural

• Geographic

When a business divides its market on the basis of where its customers live is called

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioural segmentation

Marvel decides to segment its market by product usage: comic consumers, tv series consumers, toy consumers, and movie consumers. What segmentation are they using?

• Demographic

• Psychographic

• Geographic

• Behavioural

The Atlanta Hawks wants to promote their new student discounts. They release an Facebook story to try to reach teens and young adults between the ages of 16 and 20. This is an example of what type of market segmentation?

• Demographic

• Psychographic

• Geographic

• Behavioural

A new yoga studio has just opened and want to promote their new business to active stay-at-home moms. They post flyers advertising their new classes at the local Mommy & Me Dance Class. This is an example of what type of market segmentation?

• Demographic

• Psychographic

• Geographic

• Behavioural

The BB borakial is opening a new stadium in Singapore. They want to promote their new location to their fans in the metro area. They advertise on the sides of public transportation buses in Kallang, Marina, and Dhoby Ghout. This is an example of what type of market segmentation?

• Demographic

• Psychographic

• Geographic

• Behavioural

The Collaborator direct-mail company wants to send catalogs to science teachers, researchers, and other science enthusiasts. Marketing to people with these activities and interests uses what type of market segmentation?

• Demographic

• Psychographic

• Geographic

• Behavioural