PERCEPTION - CONSUMER BEHAVIOR

Sensation merujuk pada....

• Proses stimulus diseleksi, diorganisir, dan diinterpretasikan

• Memahami apa yang dirasakan panca indera

• Mengumpulkan informasi dari sekitar kita melalui panca indera

• Semua jawaban benar

Perception merujuk pada....

• Stimulus yang diterima panca indera

• Proses stimulus diseleksi, diorganisir, dan diinterpretasikan otak

• Mengumpulkan informasi dari sekitar kita lewat panca indera

• Tidak ada jawaban yang benar

"Satin Silk Lychee Pudding" merupakan salah satu aplikasi konsep...........dalam perilaku konsumen

• Threshold

• Weber's Law

• Priming

• Similarity

Kombinasi warna yang diasosiasikan sangat kuat dengan perusahaan tertentu dikenal dengan istilah.........

• Trade dress

• Learned association

• Color pallete

• Visual element

Sound affects people’s feelings and behaviors. In Consumer Behavior, the attempt to compose music for marketing purposes is known as

• Weber's Law

• Muzak

• Music Tempo

• Sound engineering

"Exposure" occurs when a stimulus comes within the range of someone’s sensory receptors. These are some ways to increase exposure, EXCEPT...

• Repetition

• Sensory channel

• Road blocking

• Wide presence

The minimum amount of stimulation that can be detected on a given sensory channel is known as......

• Absolute threshold

• Kansai engineering

• Differential threshold

• Sound engineering

Weber's law states that.......

• "stimulus should be below the level of the consumer’s awareness"

• "the brain’s capacity to process information is limited, consumers are very selective about what they pay attention to"

• "certain properties of a stimulus will evoke a schema"

• "the stronger the initial stimulus, the greater a change must be for it to be noticed"

People attend to only a small portion of the stimuli to which they are exposed. In consumer behavior, this is known as.....

• Perceptual selection

• Absolute threshold

• Differential threshold

• Kansai engineering

Karena kapasitas otak untuk memproses informasi terbatas, konsumen sangat selektif tentang apa yang mereka perhatikan. Salah satunya, mereka cenderung hanya memperhatikan stimulus yang sesuai kebutuhan mereka. Hal ini disebut sebagai...

• Experience

• Perceptual vigilance

• Perceptual defense

• Stimulus selection factor