Chapter 9 info

Chapter 9 info

University

62 Qs

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Chapter 9 info

Chapter 9 info

Assessment

Quiz

Business

University

Easy

Created by

Zakyia Wilkins

Used 2+ times

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62 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

including general ledger, accounts payable, accounts receivable fixed assets, cash management and forecasting, product cost accounting, cost center accounting, asset accounting, tax accounting, credit management, and financial reporting

financial and account processes

human resources processes

manufacturing and production processes

sales and marketing processes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

– Inclusion of B I with enterprise applications

– Flexible reporting, ad hoc analysis, “what-if” scenarios, digital dashboards, data visualization

business intelligence

social crm

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

– Incorporating social networking technologies

– Company social networks

– Monitor social media activity; social media analytics

– Manage social and web-based campaigns

social crm

business intelligence

4.

OPEN ENDED QUESTION

3 mins • 1 pt

Media Image

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

Media Image

Evaluate responses using AI:

OFF

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

– Number of customers who stop using or purchasing products or services from a company

– Indicator of growth or decline of firm’s customer base

churn rate

business value or CRM systems

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

– Increased customer satisfaction

– Reduced direct-marketing costs

– More effective marketing

– Lower costs for customer acquisition/retention

– Increased sales revenue

business value of crm systems

churn rate

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