Test#1 International Marketing

Among the fundamental changes to marketing and business practice in today’s economy is the dramatic increase in the availability of information. This increase in information has created a shift in the balance of power in the supply chain. Who now holds most of the power in today’s economy?

• retailers

• wholesalers

• customers

• manufacturers

• market research firms

Which of the following changes occurring in today’s economy has NOT been caused by the growth of the Internet?

• increase in product selection

• shifting demand patterns

• privacy and security concerns

• rising prices for most products

• audience and media fragmentation

Changing value propositions in today’s economy—such as changes caused by the growth in e-commerce—have forced marketers to learn a tough lesson about customers. What is that lesson?

• Customers will always seek the best value regardless of quality.

• Customers will always turn to the most recognized brand.

• Customers would rather perform service for themselves to save money

• Customers will turn to the most convenient, least expensive alternative in situations where they see goods and services as commodities.

• Customers will always seek the best quality regardless of price.

One of the major difficulties of conducting business in today’s economy concerns the unclear legal jurisdiction surrounding many business transactions. The issue is especially keen for marketers who do business in:

• international markets.

• domestic, interstate markets.

• . business-to-business markets.

• metamarkets.

• peer-to-peer transactions.

1.    Within an international context, the complexity of the problem is much _____; marketing also always involves _______ cultures, languages, law and resources.

• greater, different

• less, different

• greater, similar

• less, similar

Export marketing is _______.

• An approach to marketing in which organisations focus on the domestic market and domestic competition only.

• A marketing approach in which organisations sell their good or service directly or indirectly to overseas buyers.

• Marketing characterised by overseas expansion focusing on a polycentric orientation, whereby marketing functions are adapted to foreign market demands

• A marketing approach in which foreign subsidiaries operate independently of one another without any measurable headquarters control.

Domestic marketing is _______.

• An approach to marketing in which organisations focus on the domestic market and domestic competition only.

• A marketing approach in which organisations sell their good or service directly or indirectly to overseas buyers.

• Marketing characterised by overseas expansion focusing on a polycentric orientation, whereby marketing functions are adapted to foreign market demands.

• A marketing approach in which foreign subsidiaries operate independently of one another without any measurable headquarters control.

International (country-by-country) marketing is _______

• an approach to marketing in which organisations focus on the domestic market and domestic competition only.

• a marketing approach in which organisations sell their good or service directly or indirectly to overseas buyers.

• marketing characterised by overseas expansion focusing on a polycentric orientation, whereby marketing functions are adapted to foreign market demands.

• a marketing approach in which foreign subsidiaries operate independently of one another without any measurable headquarters control.

Global marketing is _______.

• A marketing approach in which the organisation realises economies of scale by standardising operations on a regional basis.

• A marketing approach in which an organisation strives for efficiencies of scale by developing a standardised marketing mix across national, regional and global markets.

• A marketing approach in which organisations sell their good or service directly or indirectly to overseas buyers.

• Trade that flows within the organisation itself (i.e. among subsidiaries of the same organisation).

International markets have become increasingly accessible due to the ongoing innovation of _____ as well as a reduction of _____ on goods, services and capital movements through free trade agreements (FTA).

• Telecommunication technologies; interest rate

• Telecommunication technologies; tariffs and non-tariff barriers

• Internet, interest rate

• Internet, tariffs and non-tariffs barriers