3.02 Key Terms

Match the following

• Customers

• Focus on getting a seleted product in the right place at the right time

• Services

• Intangible activities done by other people for money

• Place

• an amount that has to be paid or spent to buy or obtain something

• Cost

• the people who buy goods and services

• Live Answering Service

• An answering service that handles live calls

Match the following

• Customer Service

• Activities and benefits provider by a business

• Customer Feedback

• All the Activities a business does to interact with its customers

• Customer Service Mindset

• A measure of how well a business has met its customer expectations

• Customer Satisfaction

• Evaluative or corrective information given by the customer to the saleperson

• Customer Relations

• The belief that giving customers good service should be a top priority of a business

Match the following

• Customer Relations

• Evaluative or corrective information given by the customer to the saleperson

• Customer Feedback

• All the Activities a business does to interact with its customers

• Customer Satisfaction

• A measure of how well a business has met its customer expectations

• Customer Service

• The belief that giving customers good service should be a top priority of a business

• Customer Service Mindset

• Activities and benefits provider by a business

How and where a product will be distributed describes this P of marketing.

• Price
• Place
• Promotion 
• Product

This P reflects what customers are willing and able to pay.

• Place
• Price
• Promotion
• Product

Which P represents how you reach the audience by advertising online or on billboards?

• Product
• Place
• Price
• Promotion

what to make, how to package it, what brand name to use and what image to project

• price
• product
• target market
• Marketing mix

Customer loyalty

• benefits provided to a customer

• a series of information

• location of a business

• preference for a business

A form of artificial intelligence that directs customers to the right information.

• Email Customer Service

• Interactive Voice Response Representative

• Customized Service

• Live Answering Services

Text-based conversations with support teams

• Live Chat Support

• Email Customer Service

• Customized Services

• Interactive Voice Response Representative