Quiz on Chapter 1

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The product is standardized form and service less important

• B2B

• B2C

Business customers seldom employ professional buyers

• True

• False

The key difference between B2B and B2C is the nature of the products (Ex., sewing machines in B2B, washing powder in B2C)

• True

• False

Derived demand means that the demand for a product is created by the demand for other products which it is used to make

• True

• False

One customer can account for enormous levels of purchasing activity.

• B2B

• B2C

The promotion emphasizes on personal selling

• B2B

• B2C

The customer relations are comparatively and relatively short duration

• B2B

• B2C

Governmental organizations represent the largest segment of the B2B marketplace

• True

• False

Purchasing decisions in the B2B sectors are more complex, take longer to negotiate, and often include many levels of decision making.

• True

• False