advertising

The techniques and practices used to bring products, services, known to the public.

Describes figures and facts. It may consist of one entry or a collection of different values.

Describes values and context together, resulting in something meaningful.

WHAT ARE THE MEDIUMS FOR ADVERTISING?

• TELEVISION

• RADIO

• NEWSPAPERS

• MAGAZINES

• DIRECT EMAIL

the presentation and promotion of new products, existing products, and revised products

It is heavily used in the introductory stage of product life cycle when a new product is launched.

The advertisers usually provide information regarding a product’s attributes and benefits which may not available from competing products.

compares two or more competing brands on one or more specific attributes, be it directly or indirectly

It is local and focuses on the store where a variety of products can be purchased or where a service is offered. It emphasizes price, avail- ability, location, and hours of operation.

The focus of these advertisements is on establishing a corporate identity or on winning the public over to the organization's point of view.