E&I Lecture: Innovation by incumbent firms

E&I Lecture: Innovation by incumbent firms

University

10 Qs

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E&I Lecture: Innovation by incumbent firms

E&I Lecture: Innovation by incumbent firms

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Wolfgang Lattacher

Used 13+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The Blue Ocean Strategy aims to beat competition while the Competitive Strat. aims to “sail around” competition

True

False

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The Blue Ocean Strategy typically features two generic options: cost leadership and differentiation

True

False

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

According to Porter, a company should simultaneously follow differentiation and cost leadership

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The Not-invented-here syndrome describes that a company thinks that only external players are successful inventors.

True

False

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A company using a “pioneer” strategy may profit from a temporary monopoly

True

False

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A main risk of “late follower” strategy is that estimations of market potential are difficult

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Central factors for the innovation success of incumbent firms are culture, strategy and the organization (structure)

True

False

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