
Branding Workshop
Authored by Ahmed Korayem
Business
University
Used 4+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Branding is all of the following except
Brand Mantra and Promise
Branding Tools (Logo/Name/Slogan/Color/Etc.
Brand Positioning
Advertising
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
The secret to the success of a brand is
Consistency
Authenticity
Matching with customer needs
All of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
There is only one single way to do branding
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which of the following cannot be branded?
People
Services
Goods
Ideas
Everything can be branded
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Positioning is
Persona + Differentiation
What the customer recalls when they have a need
The image the customer has about a product
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
All of the following are branding tools except
Logo
Slogan
Color
Font
Targeting
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
To be successful in branding you must thoroughly understand
The customer segment
The value proposition
The competitors' offering
A, B, and C
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