CAE 20

are those that lure a company towards the overseas market and are based on the attractiveness of a potential foreign market

are compulsions or occurrences within the internal or domestic environment of the company which force it to seek overseas markets.

normally the first option to be explored when firms decide to pursue international trade

A ______is a ‘horses for course’ approach allowing the firm to charge different prices across different international segments.

also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumersto “push” them onto consumers.

the goal is to use various active marketing techniques to push their products to be seen by consumers, sometimes right at the point of purchase

commonly used to gain and increase product exposure.

refers to the fact that the company that sells the product is continually pushing it into the potential customer’s purview, their field of vision, so to speak.

concerned with gaining an immediate sale than with fostering relationships that create brand loyalty.

Push marketing is useful for manufacturers that are trying to establish a sales channel and are seeking distributors to help with product promotion.