Business research project

It is not a requirement of the business research project

• refer directly to a single business organization but may consider industry-wide issues that impact on that organization

• provide a research question for the business research project that could either be forward looking or backward looking

• base their research on primary and/or secondary research, selected for its suitability, depth and breadth

• produce a business research project that does not exceed 2,000 words

The business research project must use only one of the four key concepts (change, creativity, ethics or sustainability) as a lens through which to analyse the IA.

• True

• False

A maximum of two of the supporting documents may be transcript of videos or audio materials.

• True

• False

It is not an example of primary soource.

• face-to-face and online surveys

• extracts from company websites

• face-to-face and online interviews

• face-to-face and online questionnaires

It is not an example of secondary source

• focus group discussions

• articles from the local, national or international press

• business accounts

• financial reports

It is not part of the recommended structure for the business research project.

• Conclusions

• Body

• Acknowledgments

• Introduction

It is not a criterion of the internal assessment.

• Criterion F: Structure

• Criterion D: Synthesize and argue

• Criterion G: Presentation

• Criterion E: Conclusions

To what extent does the student effectively integrate the analysis of the connection between the key concept and the organization under study throughout the internal assessment?

• Criterion D: Analysis and evaluation

• Criterion C: Selection and application of tools and theories

• Criterion A: Integration of a key concept

• Criterion B: Supporting documents

To what extent does the student select three to five relevant supporting documents that address the research question in appropriate depth and breadth?

• Criterion D: Analysis and evaluation

• Criterion C: Selection and application of tools and theories

• Criterion A: Integration of a key concept

• Criterion B: Supporting documents

To what extent does the student effectively select and use data from the supporting documents in their analysis and evaluation of the research question?

• Criterion D: Analysis and evaluation

• Criterion C: Selection and application of tools and theories

• Criterion A: Integration of a key concept

• Criterion B: Supporting documents