BM U1 3C Societal Attitudes and Behaviours

A business should constantly be aware of current societal attitudes and behaviours in order to remain competitive.

• True

• False

The values and beliefs of society impact the way a business operates because:

• customers are not affected by whether a business represents their current views

• customers are less likely to purchase from a business that does not recognise their current views.

A business that makes no attempt to be environmentally sustainable is failing to recognise society’s current views towards protecting the environment.

• True

• False

A business can identify a trend by:

• developing a product that is in line with common values and beliefs.

• researching data to discover patterns that may indicate changing customer behaviours

Businesses should plan their products and activities according to trends that are relevant to their target market.

• True

• False

The collective values, views and opinions of a group of people refers to

The wat in which a person acts in certain situations refers to