Market Segmentation

Market Segmentation

University

7 Qs

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Market Segmentation

Market Segmentation

Assessment

Quiz

Other

University

Practice Problem

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Created by

Hanif Salleh

Used 2+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Yassin Sdn Bhd classifies his brand based on the customer's occupation. This means Yassin Sdn Bhd is using ____

Demographic segmentation

Behavioural segmentation

Geographic segmentation

Psychographic segmentation

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Geographic segmentation groups tourists according to _______

Interest

Location

personal characteristic

activitis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jennifer Diana wants to sell her favourite sketches. Which type of market segmentation is the best option for her?

Psychographic Segmentation

Demographic Segmentation

Geographic Segmentation

Behavioural Segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Haris wants to open an umbrella shop. He tries to sell in the Sahara (desert), but it fails. Which type of market segmentation is the best option for him to sell the umbrella?

Behavioural Segmentation

Demographic Segmentation

Psychographic Segmentation

Geographic Segmentation

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Psychographic segmentation can be explained by dividing your market based upon consumer ______

gender

age

interest

location

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Amber gave Aisyah a baju kebaya, which she wishes to sell. Which type of market segmentation is the best option for her?

Behavioural Segmentation

Demographic Segmentation

Psychographic Segmentation

Geographic Segmentation

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

(5 + 29 - 5 + 11 + 1.59 X 3) X 0 =

124.77

44.77

0

100

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