Market Segmentation

Yassin Sdn Bhd classifies his brand based on the customer's occupation. This means Yassin Sdn Bhd is using ____

• Demographic segmentation

• Behavioural segmentation

• Geographic segmentation

• Psychographic segmentation

Geographic segmentation groups tourists according to _______

• Interest

• Location

• personal characteristic

• activitis

Jennifer Diana wants to sell her favourite sketches. Which type of market segmentation is the best option for her?

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioural Segmentation

Haris wants to open an umbrella shop. He tries to sell in the Sahara (desert), but it fails. Which type of market segmentation is the best option for him to sell the umbrella?

• Behavioural Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Geographic Segmentation

Psychographic segmentation can be explained by dividing your market based upon consumer ______

• gender

• age

• interest

• location

Amber gave Aisyah a baju kebaya, which she wishes to sell. Which type of market segmentation is the best option for her?

• Behavioural Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Geographic Segmentation

(5 + 29 - 5 + 11 + 1.59 X 3) X 0 =

• 124.77

• 44.77

• 0

• 100