introduction to mkt

A service is a type of product that is...

• Inedible

• Incredible

• Inverted

• Intangible

Two people or organizations involved in a transaction.

• exchange

• focus groups

• target market

• marketing mix

This picture best represents which marketing function?

• promotion

• product/service

• place

• price

Marketing is: creating, communicating, delivering, and exchanging offerings that have _______

• Quality

• Price

• Value

• Benefit

The following is the conditions for an exchange to take place, EXCEPT

• there must be at least two parties

• each party is free to accept but cannot reject the exchange offer

• each party has something that might be of value to the other party

• each party has desire to deal with other party

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

• Promotion

• Product

• Place

• Price