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introduction to mkt

Authored by Bobby Rajani

Business

11th Grade

Used 2+ times

introduction to mkt
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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A service is a type of product that is...

Inedible

Incredible

Inverted

Intangible

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Two people or organizations involved in a transaction.

exchange

focus groups

target market

marketing mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This picture best represents which marketing function?

promotion

product/service

place

price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is: creating, communicating, delivering, and exchanging offerings that have _______

Quality

Price

Value

Benefit

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The following is the conditions for an exchange to take place, EXCEPT

there must be at least two parties

each party is free to accept but cannot reject the exchange offer

each party has something that might be of value to the other party

each party has desire to deal with other party

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

Promotion

Product

Place

Price

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