UBER MARKETING

How many cities worldwide does Uber operate in?

• 500

• 7,000

• 3,000

• 10,000

What is Uber´s slogan?

• "Just do it"

• "A ride whenever you need one"

• "Let's go places"

• "To give transportation as solid as running water, everywhere for everybody"

What was Uber´s market share in 2017?

• 55%

• 74%

• 71%

• 29%

Uber´s microenvironment refers to the internal factors that influence the most in...

• The marketing strategy

• The company structure

• The revenues and expenses

• The competiton market

Which of these is one of the macroenviroment factors in Uber´s marketing?

• Socio-cultural

• Technological

• Safety

• Experience

What type of competition does Uber operate in?

• Monopoly

• Perfect competition

• Oligopoly

• Imperfect competition

Which range of age are the most common consumers?

• 18-25

• 25-40

• 40-60

• 60+

What are 3 threaths to Uber?

• Road traffic can cause unexpected delays.

• Emergence of autonomous vehicles

• Government Regulations and legal challenges that uber faces regarding the safety of passengers.

• Competition from other ride-sharing companies such as Lyft, Cabify or Bolt.