Marketing - Branding

Story / perception of company

• Brand

• Brand Image

• Brand Perception

• Brand Identity

How you want people to think of your brand

• Brand

• Brand Image

• Brand Perception

• Brand Identity

Current view of the brand

• Brand

• Brand Image

• Brand Perception

• Brand Identity

The strength of your brand

• Brand awareness

• Brand recognition

• Brand messaging

• Brand equity

Extent to which people can identify your brand

• Brand awareness

• Brand recognition

• Brand messaging

• Brand equity

Extent to which people are familiar with your brand

• Brand awareness

• Brand recognition

• Brand messaging

• Brand equity

Ways you inform about your brand

• Brand awareness

• Brand recognition

• Brand messaging

• Brand equity

Hiding a product's true origin

• Co-branding

• Private label brand

• Masked branding

• Brand licensing

Strategy that combines multiple brands together into one product

• Co-branding

• Private label brand

• Masked branding

• Brand licensing

Brands developed by wholesalers & retailers

• Co-branding

• Private label brand

• Masked branding

• Brand licensing