Quiz Cocoon

What is Cocoon's market segmentation?

• Men

• Kids

• Women,especially young females

• All of them

Cocoon Coffee Body Polish's type of buying decision behaviour is

• Complex Buying Behaviour

• Variety Seeking Buying Behaviour

• Dissonance Reducing Buying Behaviour

• Habitual Buying Behaviour

How has the political environment in Vietnam impacted businesses like Cocoon?

• It has discouraged businesses from engaging in cause-related marketing.

• It has relaxed regulations on competition, fair trade practices, and environment protection

• It has emphasized the importance of ethics and socially responsible actions, while adhering to regulations

• It has limited businesses' ability to operate and grow

What do the domestic suppliers provide for Cocoon ?

• Fruit

• Active ingredients

• Both A and B

How many months have Cocoon researched before being put on the market

Who are not Cocoon’s competitors?

• Normal, potential, highly influential foreign companies

• Domestic companies

• Some foreign competitors

• Green, organic competitors

Which is not the mission of Cocoon ?

• Animal-free

• Effective

• Safe

• Convenient

What is the benefit of implementing a loyalty program for the brand?

• Engage with customers and obtain feedback on products

• Offer exclusive deals to customers who make a purchase in-store

• Provide free samples to customers who visit the storefront or who purchase online

• Build brand loyalty and retain customers