Advertising and Promotion

Advertising is everywhere

• True

• False

The type of advertising that encourages interest in products

• Promotional advertising

• institutional advertising 

• media advertising 

• social advertising 

This type of advertising attempts to create a favorable impression and goodwill for a business or an organization 

• promotional advertising 

• institutional advertising 

• media advertising 

• social advertising 

These are all types of media EXCEPT

• social media

• print media

• broadcast media

• dancing media

Which is a disadvantage of direct-mail adverting 

• highly selected

• controlled timing

• can be used to make a sale

• people think of it as junk mail

When developing an advertisement, it is important to proof read it. 

• Ture

• False

• True

Which of the following are the four elements used when developing a print advertisements

• headline, common, illustrations, and signature

• headline, copy, illustrations, and signature

• heartbreak, copy, illustrations, and signature

• headline, copy, illustrations, and signage 

Each of these are elements of visual display EXCEPT

• Storefront

• Store layout

• interior display

• Marquee

Which of the following is an interior display

• Signs

• billboards

• Marquees

• interactive Kiosks

Fixtures and lightings should be taken into consideration when designing a visual display

• True

• False