Search Header Logo

Ethics & Marketing Chap8

Authored by Zoey C

Business

12th Grade

Used 2+ times

Ethics & Marketing  Chap8
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

( ) is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Planning

Marketing

Organizing

Liaising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

( ) examines the responsibilities associated with bringing a product to the market, promoting it to, and exchanging it with, buyers.

Implemented Ethics

Business Ethics

Social Ethics

Marketing Ethics

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are the 4 P's of marketing?

process, prime, patent, persistent

product, price, patient, peace

peace, patient, promotion, placement

product, price, promotion, placement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

There are no ethical issues to concern at all in marketing.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

We can take the simple model of a single exchange between two individuals as a useful way to introduce an ethical framework for marketing ethics. The simple question in which two parties come together and freely agree to an exchange is ( ) ethically legitimate.

prima facie

bona fide

ultra vires

mens rea

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The utilitarian ethical tradition would take their agreement as evidence that each is better off then they were prior to the exchange and thus conclude that overall happiness has been increased.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is quite easy to determine if someone is being treated with respect in marketing situation.

True

False

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?