Ethics & Marketing Chap8

( ) is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

• Planning

• Marketing

• Organizing

• Liaising

( ) examines the responsibilities associated with bringing a product to the market, promoting it to, and exchanging it with, buyers.

• Implemented Ethics

• Business Ethics

• Social Ethics

• Marketing Ethics

Which of the following are the 4 P's of marketing?

• process, prime, patent, persistent

• product, price, patient, peace

• peace, patient, promotion, placement

• product, price, promotion, placement

There are no ethical issues to concern at all in marketing.

• True

• False

We can take the simple model of a single exchange between two individuals as a useful way to introduce an ethical framework for marketing ethics. The simple question in which two parties come together and freely agree to an exchange is ( ) ethically legitimate.

• prima facie

• bona fide

• ultra vires

• mens rea

The utilitarian ethical tradition would take their agreement as evidence that each is better off then they were prior to the exchange and thus conclude that overall happiness has been increased.

• True

• False

It is quite easy to determine if someone is being treated with respect in marketing situation.

• True

• False

A ( ) to purchase a product is not informed if that consumer is being mislead or deceived about the product.

• consumer's right

• consumer's consent

• purchaser's right

• purchaser's choice

Both parties to the marketing exchange are not benefited in situation in which one party is ( ).

• enjoying the product

• injured by the product

• happy with the product

• gaining more profit than others

Unsafe products also further the utilitarian goal of maximizing overall happiness.

• True

• False