Food Product Development FPD

What is the role of research at an early stage of the project?

• It is used to create a recipe

• It identifies the needs and wants of the target market. 

• It defines which ingredients need to be used and how much the product will cost

• It explains scientific principles

Why is the design of the package so important?

• It needs to look pretty

• 
  It is expensive

• Consumers see the package on the shelf so it influences them to purchase.

• Packaging design is fun

Why is evaluation throughout the product development process essential?

• It saves money

• It makes sure that the product meets the requirements of the design brief and target market 

• Evaluation keeps people in employment

• It is part of the design process

Which of the following is NOT one of the 4 P's?

• Product

• Place

• Percolation

• Promotion

A target market is:

• The amount it costs to start a business.

• A particular group of consumers at which a product or service is aimed.

• How the customer pays for goods or services.

SPC has recently produced this product. Which of the following was a reason for developing this product?

• Company profitability- entering new markets such as Asia

• Market concerns such as health

• Technological developments such as packaging materials

• Market concerns such as the environment

A food company has made a product that is a copy of an existing product. This type of product development is known as:

• Feasibility

• Line extension

• Me too

• New to the world.

A company discovers they have the only Australian-grown organic tea currently available on the market. This is known as a

• Strength

• Weakness

• Opportunity

• Threat

A prototype is a:

• Copy of food that already exists

• Discarded idea

• Test sample of a new food product

• Successfully advertised food product.

Increased consumer demand for convenience foods has occurred because:

• convenience foods are cheaper than meals cooked from scratch.

• families are being influenced by cooking programs on TV.

• it is healthier to eat processed foods.

• more women are working and have less time to prepare and cook.