ETT 111 - Make-up / 2023

........................ is the name given to the amount obtained by finding the annual or

monthly total income of an e commerce company to the number of orders. (Please fill in the blanks)

• Average AD Spent Amount

• Average Basket Amount

• Conversion Rate

• Cost Per Click

• Average Session

What revenue generation option is by directing traffic through your own platform or channels you own, and if that traffic is making a purchase?

• Price Comparison

• Push Notification

• Native Ads

• Remarketing

• Affiliation

.................. includes all types of business activity, such as retail shopping, banking, investing and rentals. Even small businesses that provide personal services. (Please fill in the blanks)

• E-business

• E-commerce

• E-payment

• E-marketing

• E-investment

Which one is a correct statement?

• E-marketing is the conduct of business processes on the internet.

• Electronic commerce refers to the buying and selling of products or services over electronic systems.

• E-business is a subset of e-marketing that utilizes electronic medium.

• One of advantages e-commerce is an ability to implement marketing strategies in a long time frame.

Which one is not a type of e-marketing?

• SEO

• PPC

• Social Media

• HTTP

• Remarketing

In traditional commerce, a marketplace is a physical place you visit in order to transact. For example, television and radio typically motivate the consumer to go someplace to make a purchase. E-commerce, in contrast, is characterized by its ........................... ; it is available just about everywhere, at all times. (Please fill in the blanks)

• Ubiquity

• Global Reach

• Universal Standards

• Richness

• Information Density

...................... e-commerce encompasses all electronic transactions of goods or services conducted between companies. (Please fill in the blanks)

• B2C

• C2C

• B2B

• C2C

• C2B

An ................. address consists of eight groups of four hexadecimal digits. If a group consists of four zeros, the notation can be shortened using a colon to replace the zeros. (Please fill in the blanks)

• IPv4

• FTP

• IPv6

• SMTP

• Mbit

.............. are protocols that operate between the transport and application layers of TCP/IP and secure communications between the client and the server. (Please fill in the blanks)

• SSL

• FTP

• Telnet

• SMTP

• Ping

....................... is responsible for how the browser (client) communicates with the server. It precisely defines the communication format between them. Modern browsers commonly use this protocol. (Please fill in the blanks)

• TCP

• HTTP

• PPC

• SEO