OND'23 QBP Quiz

What is the category growth lever that has the largest growth potential?

• Driving New Users for Shampoo

• Driving Premiumization

• Driving Consumption

• Driving Regimen Usage (Conditioners)

What is our action plan to win with CORE?

• Reinvigorate Naturals with PR/ KOL push at the right price point

• 3MM Drive

• Trade up within Value Portfolio

  with right GTM

• Leverage Scalp Portfolio Opportunities

How many SKUs are we launching under Rejoice Camellia?

How many SKUs are we launching under H&S Hydros?

How many SKUs will be under SPO discontinuation scope?

What are the maximizations not planned for SG for OND'23 quarter?

• MLBB/ Hydros

• Aussie/ Nutrientblends

• Goldheart

• Rejoice Camellia

• Hair Recipe Relaunch

What is the best way to drive category premiumization?

• Driving Scalp and Naturals

• Converting Sunsilk Users to Pantene Users

• Converting Ginvera Users to Rejoice users

• Converting Clear to H&S Users

What percentage of Singaporeans suffer from dandruff?

How many times do we have to grow the AD business for 100% coverage of all dandruff sufferers in SG? (Whole number)

Why are we finally launching H&S Hydros?

• GTM Model Success in MY for reapplication

• Secured Supply Sufficiency amidst regional overshipment

• Three times the charm!

• Proposition to unlock next S-curve for scalp