How Durex can recover from its product recall

What has led to Durex issuing a product recall?

• Quality assurance issues

• Threat to safety or life

• Defective parts

• Unreliable materials

Why do larger companies cope better with product recalls compared to small companies?

• They have a better-quality assurance system

• They have more loyal customers

• They have deeper pockets and more resources

• They produce higher-quality products

Which two companies mentioned in the text have faced major product recalls but have managed to stay stable in the market?

• Mattel and Durex

• Toyota and Volkswagen

• Rolls Royce and RBG

• RBG and Mattel

What is one way RBG can build confidence in the Durex brand?

• Offering refunds to customers

• Improving the quality assurance system

• Settling claims quickly

• Issuing an official apology

What might be a potential drawback of acting quickly to address a product recall?

• Loss of sales and sponsorship

• Inflating anxiety in the marketplace

• Negative impact on the company's reputation

• Increased cost of refunds

How can RBG reduce the number of product returns during the recall?

• Increasing the refund amount

• Arranging drop-off points for customers

• Implementing stricter quality control measures

• Offering discounts on future purchases

Why did Rolls Royce's recall of a single car in 2015 have a positive impact on its reputation?

• It affected a popular car model

• The recall was handled transparently

• Customers were offered refunds

• The problem with the car was minor

Why are condoms considered a vital public health product?

• They provide psychological and emotional support

• They are popular among athletes

• They prevent sexually transmitted diseases and pregnancy

• They are used in major sporting events

What is one factor that can help a company withstand business traumas?

• Having a large marketing budget

• Producing popular products

• A good corporate reputation

• Maintaining a loyal customer base

What should RBG do strategically to stay in business and maintain its products?

• Increase production capacity

• Reduce product prices

• Act responsibly and react quickly

• Invest in new product development