Consumer Behaviour

Consumer Behaviour

12th Grade

20 Qs

quiz-placeholder

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Consumer Behaviour

Consumer Behaviour

Assessment

Quiz

Other

12th Grade

Medium

Created by

Xinling Li

Used 8+ times

FREE Resource

20 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

1 min • 1 pt

.......... power is based on giving rewards (e.g. Bonus)?

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

.......... power is based on punishment or threats (e.g. threaten to fire an employee)?

3.

FILL IN THE BLANK QUESTION

1 min • 1 pt

.......... power is based on experience (e.g. Mentor sharing experience with Junior)?

4.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A consumer who is LOW in openness is ..........

5.

FILL IN THE BLANK QUESTION

1 min • 1 pt

A consumer who is LOW in conscientiousness ..........

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jamin's consumption interest is children education. What is Jamin's family life cycle stage?

Bachelorhood

Parenthood-Full Nest 1

Parenthood-Full Nest 2

Empty Nest

7.

MATCH QUESTION

1 min • 1 pt

Match the following brand personalities and the types of consumers

Excitement

Outdoorsy

Ruggedness

Down-to-earth

Competence

Upper Class

Sophistication

Daring

Sincerity

Reliable

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