Consumer Behaviour

.......... power is based on giving rewards (e.g. Bonus)?

.......... power is based on punishment or threats (e.g. threaten to fire an employee)?

.......... power is based on experience (e.g. Mentor sharing experience with Junior)?

A consumer who is LOW in openness is ..........

A consumer who is LOW in conscientiousness ..........

Jamin's consumption interest is children education. What is Jamin's family life cycle stage?

• Bachelorhood

• Parenthood-Full Nest 1

• Parenthood-Full Nest 2

• Empty Nest

Match the following brand personalities and the types of consumers

• Sophistication

• Outdoorsy

• Ruggedness

• Down-to-earth

• Competence

• Daring

• Sincerity

• Upper Class

• Excitement

• Reliable

Match the following needs with the respective product/desire according to Maslow hierarchy of needs

• Belongingness

• Food

• Physiological

• Security and Shelter

• Ego Needs

• Acceptance by family and friends

• Safety

• Self-Fulfillment

• Self Actualisation

• Prestige and Status

Jolin wants to own the latest video game set. What gives rise to Jolin's problem recognition?

• Increase in desired state

• Decrease in desired state

• Increase in actual state

• Decrease in actual state

Which of the following type of consumers tend to search more at the consumer decision making information search stage?

• 20 years old female

• 60 years old male

• Knowledgeable Consumers

• Ignorant Consumers