Marketing Promotions test review

What people type in a search engine to find

your video is known as?

• Unique viewers

• google analytics

• Key words

• traffic sources

The (a)   report shows you how viewers found your videos and what sources gain

the most views and watch time.

Which term shows you which videos, locations, and time periods gain and lose subscribers?

• click card

• impressions click thru rate

• key words

• Subscriber growth

(a)   are the different types of people who watch your videos, segmented by age, gender, and

geography.

The amount of times the average viewer watches your video. This metric tells you if people can’t get enough of your video and keep re-watching it.

• unique viewers

• key words

• click card

• demographic

(a)   are slide-in panels that encourage people to take a desired action during a video, like watch another video, subscribe to a channel, or click through to a different website.

_____measures your video’s ability to prompt people to watch your video after seeing it on their homepage, recommendation section, or trending section." 

• watch time

• click cards

• key words

• impressions click thru rate

Comments, shares, likes, and dislikes are known as (a)  

1.       what shows you the percentage of viewers who watch and leave your video at every single moment of the video?

• conversion rate

• key words

• Audience retention

• click card

What is the percent of each video the average viewer watched called?

HINT- It measures your video’s ability to hold viewers’ attention for its entirety.

• average percentage viewed

• conversion rate

• watch time

• audience retention