Green and Sustainability Marketing

Define Marketing

• describes the actions a business does to encourage the purchase or sale of a good or service. Advertising, selling, and delivering goods to customers or other firms are all included

• is the function that links the consumer, customer, and public to the marketer through information.

• is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.

• refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.

What are the types of marketing?

• Social

• Sustainability

• Green

• None of the above

What is the Triple Bottom Line?

(Links to conscious marketing)

• People

• Planet

• Profit

Green Market aims to reduce the environmental impact of products and services; and educate green products to the public.

• True

• False

How many types of eco-label symbols are there?

• 1

• 4

• 2

• 3

What are the types of eco-label symbols?

• The'classic' eco-label

• Business sustainability label

• Environmental declaration

• Self declaration claims

What is the purpose of eco label?

• For Business

• For Consumer

• For Government

Which of the following is related to Green Marketing?

• is the practice of promoting environmentally friendly products and services.

• Product innovation, sustainable packaging, advertise recyclable, organic and energy efficient and carbon neutral energy.

• Maximise the use of the colour green because it is associated with nature.

• encourage sustainable consumer behavior by highlighting the environmental benefits of a product or service.

What are the ingredients of effective marketing?

• Through proper adequate pricing

• adequate greenness

• product performance

• credibility, and change

• All of the above

What are the SDG goals that link to greenwashing?
(That was mentioned today)

• SDG 13: Climate Action

• SDG 15: Life on land

• SDG 12: Reasonable Consumption and Production

• SDG 16: Peace, Justice, and Strong Institutions