Wave 67B PST - Day 1&2

Lead Call Ads only available for mobile placement and are not shown on desktop.

• TRUE

• FALSE

Where will be the "Messaging fit" flag available in CRM? Select all that applies.

• Pitch Wizard

• Snapshot

• Smart list/ Smart Book

• Marketing Expert Home

How long Facebook stored the lead ad data?

• 30 days

• 60 days

• 90 days

• 120 days

What are the main channels for lead generation ads?

• 
  Forms

• Calls

• Messaging

• 
  All of the above.

• What type of advertiser is in messaging campaign?

• May not have confidence with their messaging campaigns

Can benefit from understanding how massaging helps businesses get leads & sales

Quick, small actionable tips (e.g. on targeting, creative, how to define success) add value

• Back to basic

• Help to optimize

• Inspire & Scale

Objection: Low Quality of Leads.

What would be the suggestion MP could recommend? Select all that applies:

• Use advantage + placement

• Make sure ad is targeting the right audience

• Consider inbox management [for Messenger, IG users] and WhatsApp Business App features [for WA users] to quickly respond to questions and qualify leads

• Set clear expectations in the creative that clicking on the ad will start a conversation with a business

At which campaign level advertiser will be able to download the leads from the ads?

• Campaign

• Ad Set

• Ads

• All and the above

Objection: High CPA for messages campaign:
What could be the recommendation of MP? Select all that applies!

• 
  Help them understand the business value of conversations generated through messaging campaigns

• Handle concerns with costs by proactively educating on performance improvement opportunities (creative, targeting, liquidity)

• Encourage A/B tests to find most performant campaigns for their business

• 
  Educate advertiser to input more budget to ads to ease the liquidity.

In which attributes will MP received mark down if the MP is unable to gain buy-in on recommendations and validate advertiser is aligned on the approach.

• Call opening

• Discovery

• Commercial conversation

• Securing commitment

In which attributes will MP received mark down if the MP unable to discuss the budget well during the call.

• Commercial conversation

• Call opening

• Discovery

• Unlocking opportunities