
MARKETING MANAGEMENT
Authored by Deepa R
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University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the four main functions of marketing?
a) Advertising, sales, production, finance
b) Product, price, promotion, place
c) Research, development, distribution, pricing
d) Market analysis, customer service, logistics, branding
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a macro-environmental factor?
a) Competitive rivalry
b) Consumer preferences
c) Economic conditions
d) Supplier relationships
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary objective of a marketing campaign that aims to increase brand awareness?
a) Generate immediate sales
b) Build customer loyalty
c) Enhance product features
d) Create brand recognition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the components of the marketing environment?
a) Internal and external
b) Micro and macro
c) Primary and secondary
d) Promotional and operational
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
a) Selling products in multiple international markets
b) Dividing a market into distinct groups of customers with similar needs and characteristics
c) Conducting surveys to understand consumer preferences
d) Increasing the price of a product to maximize profits
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a demographic segmentation variable?
a) Psychographics
b) Lifestyle
c) Age
d) Usage rate
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geographic segmentation is based on:
a) Income levels
b) Psychographic characteristics
c) Physical location or region
d) Consumer attitudes
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