Group 1

What is identifying target customers?

• Identify the customers for whom the company will optimize its offering

• The company sells products to all customers

• Initially, businesses will approach customers by reaching the masses.

• Access information through mass media

Achieving an effective strategy requires the company to take a calculated risk:

• companies will not choose to take big risks

• The company sells products to all customers

• Does not meet specific customer requirements.

• Search for potential customers to meet customer needs

Choose an answer different from the rest:

• lifestyle

• interests

•  occupation

• attitudes

Strategic targeting: Infrastructure, Access to scarce resources, Staff Expertise, technology, brands, Collaborators

• True

• False

Choose the wrong answer: Cost of serving target customers

• costs adjust product benefits accordingly

• Fees are collected when customers use services at the business

• the cost of serving target customers can include the expense of acquiring

• customer retention costs

To be able to identify cost-saving strategies by looking at the customer needs that the product wants to meet through:

• age, gender, income, occupation, education level, religion, nationality,...

• structure, industry, growth, revenue and profit.

• Reflects the actual position of target customers.

• demographics, geography, behavior and psychographics.

Enables highly focused marketing strategies, deep understanding of target segment needs and preferences

• Advantages of multi-segment targeting

• Advantages of single-segment targeting

• Disadvantages of single-segment targeting

• Disadvantages of multi-segment targeting

Some essential elements of tactical targeting are Identify profile characteristics of important customer segments.

• True

• False

Infrastructure includes:

• which houses the company's manufacturing facilities and equipment

• includes the company's proprietary processes, technological processes and intellectual property

• Those involved in research and development, education and consulting are top strategic assets

• includes a network of vertical collaborators in the company's supply chain

The collaborator network includes a vertical network of collaborators in the company's supply chain (suppliers and distributors) and a horizontal network of research and development, production and promotion collaborators that help The company creates the product and informs customers about it. TRUE or FALSE?