3.0 Advertising Media: Print, Interactive & Alternate

ATL stand for?

• Above the line

• Above through line

• Around the line

• Abovee the line

Identify the definition of Below The Line (BTL)

• Below-the-Line (BTL) refers to a form of marketing communication that uses mass media channels such as television, radio, print, outdoor advertising, and online media to reach a wide audience.

• Below-the-Line (BTL) refers to a type of marketing that focuses on targeted and personalized communication with individual customers or small groups.

• Below-the-line refers to a marketing communication

• Below-the-line refers marketing such as billboard, banner and bunting

TTL Stand for?

• Through the line

• Through to line

• Through the live

• Through the low

Identify the definition of ATL?

• ATL refers to promotional activities that are targeted to a specific audience, typically using direct or personal channels of communication

• ATL refers to a communication advertising

• ATL refers to a form of marketing communication that uses mass media channels such as television, radio, print, outdoor advertising, and online media to reach a wide audience.

• ATL refers to specific audience or personal channels

What is an example of above the line advertising?

• Television, Radio, Print (magazines & newspapers)

• Brochures, Bunting, flyers

• Souvenir items, Packaging, Ambient 

• Television,Bunting, Packaging