Brands & Marketing 5

One of the most famous examples of _______________ are the Aston Martin cars in the James Bond films.

• brand stretching

• core business

• interactive marketing

• product placement

Bulgari's move from jewellery into the hotel business is an interesting case of _______________ .

• ultra-luxury

• core business

• interactive marketing

• brand extension

A successful example of _______________ is Amazon's "suggested reading" for customers which is based on the books they have bought in the past.

• ultra-luxury

• core business

• interactive marketing

• devalue

Nike's _______________ is making sports shoes.

• ultra-luxury

• core business

• loyalty

• devalue

Good copies of Gucci bags can _______________ the original product.

• ultra-luxury

• product placement

• loyalty

• devalue

Department stores encourage customer _______________ by offering discount store cards.

• ultra-luxury

• product placement

• loyalty

• brand extension

Cartier and Hermes are examples of _____________ brands.

• ultra-luxury

• product placement

• interactive marketing

• brand extension