Chapter 9 quiz

What is Market Segmentation

• To eliminate competition within a market

• Identifying distinct groups of consumers whose purchasing behavior differs from others in important ways

• To divide a broad target market into smaller, more homogeneous groups
  

• To increase the overall market size

Which of the following is NOT a common criterion used for market segmentation?

• Demographics

• Geography

• Earnings of the CEO

• Socio-cultural factors

Which of the following is an example of socio-cultural factors segmentation

• lifestyles choices

• location

• personality

• education level

Which of the following is an example of Demography segmentation

•  values

• personality

• religion

•  income

What are the four elements of the marketing mix

• Product, Promotion, People, Positioning

• Production, Price, Placement, Promotion

• Profit, Price, Promotion, Place

• Product, Price, Distribution, Communication

In product attributes, consumers depend on three factors influence marketing strategy except :

• Culture

• Level of economic development

• Trade barriers

• Product and technical standards

Definition of Distribution Strategy

• The physical location of a company's headquarters

• To determine the product's features and attributes

• Encouraging intermediaries to carry the product

• The means the firm chooses for delivering the product to the consumer 

Choose four main differences in distribution systems :

• Channel length, channel exclusivity, retail concentration, channel quality

• Mass-market consumer goods, Niche, Low-cost, generic products, Perishable goods

• Exclusive distribution, Intensive distribution, Selective distribution, Indirect distribution

• Transportation, Warehousing, Inventory Management, Intermediaries

Which of the following is NOT a communication barriers to international

• Noise levels

• Cultural barriers

• Crisis management

• Source of country & origin effect

Which communication channels is true ?

• Diplomacy

• Bargaining

• In-person seminars

• Advertising