KPIs

KPIs

University

6 Qs

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KPIs

KPIs

Assessment

Quiz

Other

University

Hard

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6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key performance indicator (KPI) in marketing?

A measure of financial performances

A measure of campaign effectiveness

A measure of customer satisfaction

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bounce rate is being replaced with Engagement Rate in Google Analytics 4.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a customer acquisition cost KPI?

Number of website visitors

Cost of acquiring a new customer

Number of new customers

All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A metric and be a number or a ratio.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which KPI would be important for Netflix to monitor?

Cost Per Click

Likes, comments, shares

Followers

Customer Retention Rate

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these metrics is a vanity metric?

Instagram Followers

Customer Lifetime Value

Conversion Rate

Engagement Rate