KPIs
Quiz
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Other
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University
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Hard
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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key performance indicator (KPI) in marketing?
A measure of financial performances
A measure of campaign effectiveness
A measure of customer satisfaction
All of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Bounce rate is being replaced with Engagement Rate in Google Analytics 4.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a customer acquisition cost KPI?
Number of website visitors
Cost of acquiring a new customer
Number of new customers
All of the above
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A metric and be a number or a ratio.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which KPI would be important for Netflix to monitor?
Cost Per Click
Likes, comments, shares
Followers
Customer Retention Rate
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these metrics is a vanity metric?
Instagram Followers
Customer Lifetime Value
Conversion Rate
Engagement Rate
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