KPIs

What is a key performance indicator (KPI) in marketing?

• A measure of financial performances

• A measure of campaign effectiveness

• A measure of customer satisfaction

• All of the above

Bounce rate is being replaced with Engagement Rate in Google Analytics 4.

• True

• False

Which of the following is an example of a customer acquisition cost KPI?

• Number of website visitors

• Cost of acquiring a new customer

• Number of new customers

• All of the above

A metric and be a number or a ratio.

• True

• False

Which KPI would be important for Netflix to monitor?

• Cost Per Click

• Likes, comments, shares

• Followers

• Customer Retention Rate

Which of these metrics is a vanity metric?

• Instagram Followers

• Customer Lifetime Value

• Conversion Rate

• Engagement Rate