Fashion Mktg: Unit 1 & 2 REVIEW

True or False: We wear clothes to cover our body according to the code of decency of our society.

• True

• False

Marketing, put simply, attempts to do which of the following?

• Get people to buy things they do not need

• Make people love spending money

• Hide any flaws a product or service has

• Satisfy people's needs

Which of the following is distribution focused on when thought of as a function of marketing?

• Filling a quota of stores with products

• Using persuasion to sell as many products as possible

• Getting products to the best place for customers to locate and obtain them

• Making people understand how useful a product is

True or False: Trendsetters can be teens or adults.

• True

• False

True or False: Retro and Vintage mean the same thing.

• True

• False

During the decline stage of the fashion life cycle....

• popularity declines

• popularity increases

• trendsetters start wearing new styles

• It is never marked down in price

True or False: Maslow identified clothing as a need on the hierarchy of needs pyramid.

• True

• False

The trickle down theory states....

• Fashion starts at the bottom of the socioeconomic status and then trickles down to the general public.

• Fashion starts with the working class and then trickles down to the general public.

• Fashion starts on the streets and then trickles down to the general public.

• Fashion starts at the top with consumers of a higher socioeconomic status and then trickles down to the general public.

True or False: A classic style will never completely disappear.

• True

• False

The 4 phases of the fashion cycle are:

• Introduction, Increase, High, Low

• Introduction, Increase, Max, Decline

• Start, Growth, Maturity, Decline

• Introduction, Growth, Maturity, Decline