Marketing Review

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.
• The number of different product lines a manufactures or sells
• The process of creating, growing, and manufacturing

Which can be a barrier to effective communication

• Full colour advertising brochure
• Early morning meeting between two workers
• Poorly worded letter
• Memo sent down the chain of communication

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

A television commercial stresses the benefits of buying a new protein bar.

• Marketing Information Management
• Selling
• Promotion
• Product Management

A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 

• Marketing Information Management
• Market Planning
• Promotion
• Product Management

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to divide the total market for their product into smaller, more specific groups.

• Geographic Data

• Customer Survey

• Behavioral Research

• Market Segmentations Methods

Ms. Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

• Target Market
• Behavioral
• Demographic
• Geographic

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above