Product Service Management Quiz

What is the difference between goods and services?

• Goods are tangible objects, while services are intangible activities

• Goods are intangible activities, while services are tangible objects

• Goods can be stored after purchase, while services are consumed at the time of production

• Goods cannot be touched, seen, smelled, or tasted, while services can

What is the purpose of product/service management?

• To obtain, develop, maintain, and improve a product

• To price, promote, research, finance, distribute, and sell a product

• To differentiate between product mix, product line, product width, and product depth

• To classify products based on consumer purchasing habits

What are the steps involved in new product development?

• Generating ideas, screening ideas, product development, test marketing, introduction, evaluation of customer acceptance

• Generating ideas, screening ideas, product development, introduction, growth, maturity, decline

• Generating ideas, screening ideas, product development, test marketing, introduction, growth, maturity

• Generating ideas, screening ideas, product development, test marketing, introduction, evaluation of customer acceptance, decline

What is product width?

• The number of different product lines a manufacturer sells

• The number of items offered within each product line

• The size, shape, and final appearance of a product at the time of sale

• The physical container or wrapping for a product

How do consumers classify product purchases based on importance and willingness to shop around?

• Convenience goods, shopping goods, specialty goods, unsought goods

• Staple goods, impulse goods, emergency goods, seasonal goods

• Attribute based goods, price based goods, specialty goods, unsought goods

• Convenience goods, shopping goods, grade goods, seasonal goods

What happens in the growth stage of the product life cycle?

• Growing demand for product, increase in production and availability, building brand preference

• Large investment in marketing and advertising, no direct competitors, high product costs

• Sales decrease or slow down, product has great brand name recognition, lower promotional and production costs

• Product no longer meets consumer wants and needs, sales fall, taken out of the market

What is the purpose of product packaging?

• To identify and sell a product, provide information to consumers, protect consumers and the product

• To coordinate existing products and features, add new products or delete products, interpret customer wants and needs

• To generate product ideas, evaluate ideas, develop a marketing strategy, test market the product

• To differentiate between product mix, product line, product width, and product depth

What is the function of a brand label?

• To give the brand name, trademark, or logo of a product

• To give information about the product's use, construction, care, performance, and other features

• To state the quality of a product according to a federal standard

• To provide information about the package contents, directions for use, nutritional information, etc.

What is aseptic packaging?

• Packaging that keeps foods fresh without refrigeration for long periods of time

• Packaging that supports societal and political causes

• Packaging that is environmentally friendly

• Packaging that provides information about the product's use and features

What is the purpose of cause packaging?

• To support social and political movements

• To communicate the product's identity

• To protect consumers and the product

• To provide information about the package contents and directions for use