Promoting and Selling

What is the Marketing Mix?

• Advertising, Public Relations, Publicity and Sales Promotion

• Price, Promotion, Product and PR

• Price, Promotion, Product and Place

• Advertising, PR, Product, Price

Which of the following is NOT a role of promotion?

• Remind

• Inform

• Advertise

• Persuade

The promotion mix is

• the various advertising strategies a business uses in its promotional campaign

• the various promotion strategies a business uses in its promotional campaign

• the marketing mix

• price, promotion, place and product

What is the main advantage of advertising?

• The flexibility to reach an extremely large audience or a segment of the market

• It can result in increased sales and profit for a business

• It's the most effective of the promotion mix

• It's personal

What is the ultimate aim of relationship marketing?

• To create a more individualised approach

• To develop personal relationships with customers

• To create customer loyalty

• To make a sale

What promotional strategy is this an example of?

• Publicity

• Advertising

• Public Relations

• Relationship Marketing

What is publicity?

• A paid, non-personal message communicated through a mass medium. 

• Any free news story about a business

• Activities aimed at creating and maintaining favourable relations between a business and its customers

• Involves a sales representative who actively attempts to make a sale

Identify the type of promotion

• Sales Promotion

• Advertisement

• Public Relations

• Publicity

Identify the promotional strategy

• Sales Promotion

• Advertisement

• Public Relations

• Publicity

Identify the promotional strategy

• Sales Promotion

• Advertisement

• Public Relations

• Publicity