Quiz No. 2 - Principles of Marketing

Relationship marketing focuses on the ___________.

• long-term

• short-term

Relationship marketing focuses on ___________.

• partners and customers

• company's products

Relationship marketing puts more emphasis on ___________.

• customer retention and growth

• customer acquisition

Relationship marketing relies on ___________.

• cross-functional teams

• departmental-level work

Relationship marketing relies more on ___________.

• listening and learning

• talking

It is a strategy designed for customer loyalty, interaction, and long-term engagement to be fostered. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests by promoting open communication.

• Marketing

• Relationship Marketing

• Strategic Marketing

• Tactical Marketing

Identify the level of relationship in the following scenario:
The salesperson gladly assisted Mr. Lar when he decided (and paid) to purchase an iPhone 15.

• Basic

• Reactive

• Accountable

• Proactive

• Partnership

Identify the level of relationship in the following scenario:
The salesperson of the photocopying machine phones Mr. Iverson every week and provides helpful suggestions about improved product use or helpful new products.

• Basic

• Reactive

• Accountable

• Proactive

• Partnership

Identify the level of relationship in the following scenario:
A week after purchase, Mrs. Rodriguez received a phone call from the salesperson, asking about her experience of using the air fryer that she bought from their store. She told the salesperson of the minor inconvenience she had at first use and suggested ways to improve the product.

• Basic

• Reactive

• Accountable

• Proactive

• Partnership

Identify the level of relationship in the following scenario:
After placing all the items in the box, the salesperson smilingly encouraged Mr. Sean to call their customer hotlines for further inquiries or for assistance in troubleshooting the product.

• Basic

• Reactive

• Accountable

• Proactive

• Partnership