Promotion and Price

the way companies or organizations get people interested in their products, services, or events

achieved through advertising, discounts, special offers

makes people aware and excited

• Promotion

• Advertising

• Planning

• Public Relations

• A creative way that companies promote their products or services involving:

  • catchy phrases/messages

  • eye-catching visuals

  • various platforms:

    • tv, billboards, social media

• Promotion

• Advertising

• Planning

• Public Relations

• Managing and improving brand’s reputation by creating positive communication and relationships with the public

• Promotion

• Advertising

• Planning

• Public Relations

• The benefits / advantages that a product, service, or event offers to its target audience. mostly through marketing and advertising, which make it more attractive

• Promotion

• Advertising

• Promotional Value

• Public Relations

the amount of money you need to pay in order to get something you want to buy

• Price

• Promotion

• Value-based Pricing

• Dynamic Pricing

Pricing based on the perceived worth that customers associate with a product, aligning prices with customer preferences and needs

• Price

• Promotion

• Value-based Pricing

• Dynamic Pricing

Initially setting a high price for a unique product and gradually lowering it over time to attract price-sensitive customers

• Price

• Promotion

• Value-based Pricing

• Price Skimming

The total amount of money a company makes from selling its products/services after subtracting any costs and expenses

• Gross Profit

• Price

• Revenue

• Cost

The total amount of money a company makes from selling its products/services prior to subtracting any expenses

• Gross Profit

• Price

• Revenue

• Cost

A significant change in price

• Inelastic

• Elastic

• Risk

• Impact