The Different Strategies of Visual Ads

What is Colour Psychology?

• People who like colours are crazy

• Colours are linked to our emotions

• Colours are warm and cold

• Colour is good at getting your attention

What is Composition

• How an ad pulls your eyes towards the vital information or image

• How an ad is made

• The lighting in an ad

• The colour in an ad

How does the rule of thirds help your audience see what you want to see?

• The rule of thirds is way to create an ad for a big poster.

• The rule of thirds creates a composition to your ad that is effective.

• The rule of thirds creates an invisible grid on an image and you put your product on the meeting points.

• The rule of thirds is a way to create an ad that uses landscape.

Focal Point

• Is a way to layer different piece of information in an ad

• To send different messages in one ad

• To use it as a social comment on our world

• Send stronger messages.

How would you use the Z or F path in your assignment?

What is Typographic Composition?

• How you map out the ad using Z or F

• The use of maps, data and information in an ad

• The landscape in an ad

• The style and and amount of text in an ad.

How can you use Repetition?

When should you consider body language?

• When using images or products

• When using animals

• When using people and models

• When selling a health product