Market Research

What is quantitative market research?

• A method of collecting and analyzing numerical data to understand market trends

• A method of collecting and analyzing numerical data to understand consumer behavior, preferences, and trends.

• A method of collecting and analyzing qualitative data to understand consumer behavior

• A method of collecting and analyzing data to understand consumer preferences

What is qualitative market research?

• Qualitative market research is a method of gathering information about consumer preferences, opinions, and behaviors through open-ended questions, observations, and interviews.

• Qualitative market research is a method of gathering information about consumer preferences, opinions, and behaviors through closed-ended questions and surveys.

• Qualitative market research is a method of gathering information about consumer preferences, opinions, and behaviors through focus groups and experiments.

• Qualitative market research is a method of gathering information about consumer preferences, opinions, and behaviors through quantitative data analysis.

Which research method focuses on numbers and statistical analysis?

• qualitative research

• experimental research

• quantitative research

• observational research

Which research method focuses on understanding opinions, motivations, and behaviors?

• qualitative research

• observational research

• experimental research

• quantitative research

Which research method uses surveys, questionnaires, and data analysis?

• qualitative research

• experimental research

• observational research

• quantitative research

Which research method uses interviews, focus groups, and observations?

• experimental research

• quantitative research

• qualitative research

• survey research

Which research method provides numerical data and measurable results?

• experimental research

• observational research

• qualitative research

• quantitative research

Which research method provides in-depth insights and subjective information?

• qualitative research

• quantitative research

• experimental research

• observational research

Which research method is more suitable for analyzing trends and patterns?

• qualitative research

• experimental research

• observational research

• quantitative research

Which research method is more suitable for exploring customer preferences and opinions?

• interview

• experiment

• observation

• survey