MH31-4.04 SEM 1 Study Guide

Which of the following is an example of a celebrity endorser:

• A publicist writing advertising copy
• A college student posing for a print ad
• A well-known person promoting a product
• A business owner appearing in a commercial

The most commonly used type of endorsement involves paying a celebrity to:

• use a brand of equipment.
• wear a certain brand of clothing.
• appear at an event.
• advertise a product.

Why do some businesses pay college and high school sports teams to wear a manufacturer's clothing?

• To influence other students
• To make positive statements
• To give testimonials
• To serve as spokespersons

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

• Appearing in a print ad
• Saying a tournament is great
• Attending a grand opening
• Cheering for a football team

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n):

• interview.
• personal observation.
• testimonial.
• sales presentation.

Which of the following is a true statement about using celebrity sports figures to endorse products:

• Only retailers use celebrity endorsers.
• Celebrities only endorse tangible products.
• Service businesses do not use sport figures.
• All types of businesses use well-known athletes.

A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of:

• public relations.
• cross-promotion.
• team-building.
• personal selling.

Which of the following is an example of a celebrity promoting a service:

• A professional golfer endorsing a credit card
• A former boxing champion advertising gas grills
• A famous actress recommending exercise equipment
• A popular comedian wearing a brand of athletic shoes

Why do large fundraisers and major sporting events often invite celebrities to participate?

• To make donations
• To provide entertainment
• To sell concessions
• To increase attendance

Athletes are often considered to be particularly effective promoting products related to:

• their sport.
• background.
• education.
• lifestyle.