INTRODUCTION TO TOURISM AND HOSPITALITY MARKETING

is concerted effort from all

personnel within a company.

• Integrated marketing

• Profitability

In tourism and hospitality industry, the demand is

influenced by factors such as economic, political, natural disasters etc. Seasonal changes

greatly affect the demand of products. Eg- many tourist areas have short tourism business

months.

• INTANGIBILITY

• HIGH UNSTABLE DEMAND

• PERISHABILITY

Services cannot be seen, tasted, felt, heard, or smelled before they are

purchased. In the tourism and hospitality industry many of the product sold, are only

experiences.

• HIGH UNSTABLE DEMAND

• INTANGIBILITY

• PERISHABILITY

refers to -tour operators

-travel agents -hotel brokers these play a very important role as they eventually enjoy

superior marketing strength.

• MOTIVATIONS

• DOMINANT ROLE OF INTERMEDIATES

• PERISHABILITY

the focus of the marketing

concept is to satisfy customers’ needs, wants, and demands;

• Profitability

• Integrated marketing

• Customers’ needs/ wants/ demands

companies aim to generate profits by satisfying their

customers’ demands better than their competitors;

• Profitability

• Integrated marketing

• Customers’ needs/ wants/ demands

both the service provider and the

customer must be present for the transaction to occur. Service inseparability also means that

customers are the part of a product. Another implication is that customers and employees

must understand the service delivery system because they are coproducing the service.

• PERISHABILITY

• INSEPERABILITY

• INTANGIBILITY

Services cannot be stored. If a service is unused, it is wasted. Ex-if a

hotel of 100 rooms does not gets reservation for 40 rooms, the 40 rooms cannot be stored

away.

• PERISHABILITY

• INSEPERABILITY

• INTANGIBILITY

The quality of services depends when, where

and by whom are they provided. The simultaneous production and consumption of services

makes it difficult to maintain their consistency, especially during peak periods.

• PERISHABILITY

• VARIABILITY

• MOTIVATIONS

the three main components of the marketing

concept

• Customers’ needs/ wants/ demands

  Profitability

  Integrated marketing

• VARIABILITY

  EMOTIONAL MARKETING

  PERISHABILITY