1ST QUARTER PRINCIPLES OF MARKETING

He is considered as the Father of Modern Marketing.

• a.  Nancy T. Balasan

• b. Felix M. Lao

•  c. Philip Kotler

• d. Paul Glenn

2. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

• a.  Accounting 

• B. Management   

• c.  Marketing

• d. Finance

3.  Marketing includes activities except:

• a.         public relations     

• b. sales promotion    

• c. collection of funds    

• d. advertising

4.  Applies to anything that is being marketed, whether it is tangible product, an intangible good

• a. Price

• b. Promotion

• c. product

• d. strategies

5.   The following are the types of products except:

• a.  Physical Objects  

•  b.  Services       

•  c. Places       

• d. trading

6.  The marketing process includes the following except:

• a. Determine if there is a potential demand for the product.

• b. Develop & test market the product prior to mass production

• c. Name the product through branding or generic name brands

• d. Benchmark  a package for the product, relative to competition.

7.  The following are the Five core customer and marketplace concept except:

• a.  needs, wants, and demands

•                b.  market offerings

• c.   value and satisfaction

•                d.  retaining  and relationships

8.  It is a state of felt deprivation about something that is deemed to be necessary when you feel hungry, for instances ,your body feels deprived of nutrients and therefore triggers a search for solution.

• a.         Human need

• b. human wants

• c. demands

• d. none of the above

9.  Are the preferred products of an individual that will satisfy their needs. These are the form human needs take as they are shaped by culture and individual personality.

• a.         Human need

• b. human wants

• c. demands

• d. none of the above

10.   It is backed by buying power. Given their wants and resources, product will benefits that add up to the most value and satisfaction.

• a.  Human need 

• b. human wants

• c. demands

• d. none of the above