Political Advertising Techniques Quiz

Which advertising technique involves using personal attacks on an opponent to distract voters from the real issues of the campaign?

• Transfer

• Bandwagon

• Name-Calling

• Plain Folks

Which advertising technique creates the impression that everyone supports a cause or candidate?

• Testimonial

• Card-stacking

• Glittering Generalities

• Bandwagon

Which advertising technique uses folksy or everyday images and language to show that the candidate is a regular person who understands the needs and concerns of the common people?

• Transfer

• Plain Folks

• Name-Calling

• Glittering Generalities

Which advertising technique involves having a well-known celebrity or personality endorse a candidate or proposal?

• Card-stacking

• Testimonial

• Transfer

• Plain Folks

Which advertising technique presents facts, statistics, and other evidence that support only one side of an argument?

• Glittering Generalities

• Card-stacking

• Name-Calling

• Transfer

Which advertising technique uses vague, sweeping statements that appeal to voters emotionally, but don’t actually say much of anything specific?

• Bandwagon

• Glittering Generalities

• Plain Folks

• Testimonial

Which campaign ad technique is used in the Reagan/Bush 1984 poster?

• Name-Calling

• Transfer

• Bandwagon

• Plain Folks

Which campaign ad technique is used in the Garfield, 1880 poster?

• Testimonial

• Card-stacking

• Glittering Generalities

• Name-Calling

Which campaign ad technique is used in the Wendell Willkie, 1944 poster?

• Plain Folks

• Transfer

• Bandwagon

• Card-stacking

Which campaign ad technique is used in the Reagan, 1980 poster?

• Name-Calling

• Transfer

• Bandwagon

• Plain Folks