PRODUCT STRATEGY

PRODUCT STRATEGY

University

10 Qs

quiz-placeholder

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PRODUCT STRATEGY

PRODUCT STRATEGY

Assessment

Quiz

Business

University

Medium

Created by

Dk Nurlaili

Used 1+ times

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10 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Give steps of product development process

Evaluate responses using AI:

OFF

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is consumer product?

Consumer products are designed for personal use or consumption by individual customers. They are typically marketed and sold directly to end consumers

industrial products are support goods intended for use by a business, like a retailer or service company, rather than goods for personal human needs

Products requires building and maintaining strong business-to-businesss

relationships.

Industrial products encompass a wide range as well

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Definition of product strategy is a structured plan and approach that guides a company’a product development and marketing efforts to achieve specific business objectives.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is types of consumer good, except

convenience good

shopping good

speciality goods

machinery

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for this sentence: Validating the product in the eyes of the customer and markets

Ideation

Prototyping

Testing

Commercialization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Example of specialty product is

snack

toiletries

luxury watches

tooth brush

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

To stay competitive, companies keep making new things because technology and customer expectations change. They spend more money on research to create these new products.

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