Sports and Entertainment Marketing Quiz

What are the components of the product mix for a sports or entertainment event?

• Product line, packaging, and brand development

• Product enhancements, product extensions, and product line

• Product mix, product enhancements, and brand recognition

• Product line, brand, and trademark

What is a basic product?

• A product with additional features to satisfy additional needs

• A product that meets the needs of a target market

• A product offered in addition to the main product

• A product with a high price to capture a large market share

Which of the following is an example of a product extension?

• A guarantee for the product

• A new model of the product

• A different brand of the product

• A lower price for the product

What is a product line?

• A group of similar products with slight variations

• The packaging of a product

• The reputation of a brand

• The legal protection of a brand

What is a brand?

• The name, symbol, logo, or design that identifies a product

• The legal protection of words and symbols used by a company

• A well-known name and/or symbol established by one company and sold for use by another company

• The stage where consumers know of the brand but it has little influence on their purchases

Why does a company's brand play an important role in its product mix?

• To attract the best blue-chip athletes

• To differentiate its products from competitors

• To minimize losses during the decline stage

• To increase the attendance at the state fair

What is the National Collegiate Athletic Association (NCAA)?

• An organization that regulates college recruitment process

• A voluntary organization through which colleges govern their athletics programs

• A law that allows college athletes to earn income from sponsorships

• An organization that punishes teams for illegally paying players

What is the cost of attracting and keeping top performers in sports and entertainment?

• High salaries for coaches

• Low ticket prices for concerts

• Equal pay for women's professional sports

• Regionalizing a business

What are the stages of the product life cycle?

• Introduction, growth, maturity, and decline

• Skimming price strategy, penetration price strategy, and positioning

• Product mix, product enhancements, and brand recognition

• Brand, trademark, and licensed brand

What is the role of packaging in a product's marketing mix?

• To provide information about the product

• To attract customers with its visual appeal

• To protect the product during transportation

• All of the above