
Sports and Entertainment Marketing Quiz
Authored by Spencer Musselman
Other
12th Grade

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12 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the components of the product mix for a sports or entertainment event?
Product line, packaging, and brand development
Product enhancements, product extensions, and product line
Product mix, product enhancements, and brand recognition
Product line, brand, and trademark
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a basic product?
A product with additional features to satisfy additional needs
A product that meets the needs of a target market
A product offered in addition to the main product
A product with a high price to capture a large market share
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a product extension?
A guarantee for the product
A new model of the product
A different brand of the product
A lower price for the product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a product line?
A group of similar products with slight variations
The packaging of a product
The reputation of a brand
The legal protection of a brand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand?
The name, symbol, logo, or design that identifies a product
The legal protection of words and symbols used by a company
A well-known name and/or symbol established by one company and sold for use by another company
The stage where consumers know of the brand but it has little influence on their purchases
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why does a company's brand play an important role in its product mix?
To attract the best blue-chip athletes
To differentiate its products from competitors
To minimize losses during the decline stage
To increase the attendance at the state fair
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the National Collegiate Athletic Association (NCAA)?
An organization that regulates college recruitment process
A voluntary organization through which colleges govern their athletics programs
A law that allows college athletes to earn income from sponsorships
An organization that punishes teams for illegally paying players
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